Discover all aspects and opportunities of local digital marketing for businesses in 2024. Definition, content, and tips from DeepReach for a successful geomarketing strategy.
Table of Contents
What is local digital marketing?
Definition
A type of digital advertising that targets customers or potential customers in a particular area is called local online marketing. To reach the target demographic, it uses various digital platforms, including social media, email, search engines, and mobile apps.
About 85% of transactions take place in local stores. However, people are increasingly discovering these stores by searching online. About 75% of people visit the relevant businesses within 24 hours when searching for a local business on a smartphone. Furthermore, more than a quarter of local searches result in a purchase.
Reaching the target audience and promoting goods and services to the appropriate audience can be accomplished with the help of proximity marketing. By using regional ads and other targeted methods, businesses can enhance their marketing efforts and grow their customer base.
How to Use Local Digital Marketing
Local digital marketing is an effective strategy that companies use to connect with customers in a particular area. To use local digital marketing effectively, businesses must understand their target audience and the local market. Gaining this knowledge can help them make the most of their local digital marketing strategies. This includes identifying the needs and preferences of their target audience, understanding the competitive landscape, and staying up-to-date with the latest trends and changes in the local market.
Local digital marketing is important for small businesses or companies with a local presence. By using this strategy, businesses can reach their audience in a cost-effective way and increase brand visibility. In addition, it can help businesses build trust and credibility among local customers.
Some common local digital marketing strategies include search engine optimisation, advertising, social media, local listings, or content strategy. Since these strategies involve a lot of skills, you may want to consider calling in professionals to work with you.We would be happy to assist you in finding the best agency, if necessary. Feel free to contact us.
Search Engine Optimisation (SEO)
The process of search engine optimisation (SEO) focuses on improving the content and structure of a website to increase its ranking on search engine results pages (SERPs). For businesses that target a particular geographic market or have a physical presence in a particular location, this strategy can prove very effective.
Pay-per-click advertising (PPC)
Pay-per-click advertising (PPC) involves placing ads that appear on search engine results pages or other websites, and businesses are charged each time the ad is clicked. This strategy can be a cost-effective way to reach a target audience and generate leads.
Social Media
Social media marketing involves using social media platforms to reach and engage with a target audience. By producing interesting content, businesses can gain followers and improve their brand awareness in their local market.
Email Marketing
Email marketing involves sending targeted emails to a list of customers, often with the goal of promoting a product or service. This strategy can be effective for businesses that have a loyal customer base or those looking to generate leads.
Local Listing Management
Local listing management involves managing and optimising a business’s online presence in directories such as Google My Business or Yelp. By ensuring that a business’s listings are accurate and up-to-date, businesses can increase their visibility in local search results.
Content Marketing
Content marketing involves creating and distributing content that is valuable and relevant to the target audience. This strategy can be used to build trust and credibility among local customers and increase a business’s online presence.
By using these tactics and targeting specific areas or regions with advertising, businesses can effectively reach their target audience and promote their products and services in their local market. Local digital marketing can also be extended to reach a wider audience, for example, by using social media platforms to create local campaigns and target specific audiences based on their interests, location, and behaviour.
Why use a local marketing approach?
Retailers have always understood the importance of localising their communications as close to the points of sale as possible. But for their communication agencies, it is difficult to measure the performance of local campaigns: many small campaigns must be run at each store, and daily optimisation is required on each digital media. By making it easier to develop and optimise local campaigns through DeepReach technology, businesses are able to improve communications in their areas.
Local marketing automation tools like DeepReach and AdTech Local Ads can help companies balance their media, budgets and geo-budgets and increase advertising pressure.
- Find out how well your competitors are doing digitally in their sectors.
- Choose the appropriate advertising strategy for each region: in-store traffic, visibility, lead generation, etc.
- Launch your local campaigns and optimise automatically
- Get integrated reporting of all media
In short, local digital marketing is an effective strategy that helps companies connect with customers in a particular area. By implementing the right strategy, businesses can grow their online presence, generate leads and increase sales.
4 Benefits of Local Digital Marketing
- Accurate information about your catchment zone
- The most suitable advertising strategy for your zone (in-store traffic, visibility, and lead generation)
- Stay on top of your game against the competition
- Access to integrated media reporting
Conclusion
Local digital marketing is an essential strategy for businesses that want to connect with customers in their specific geographic area. By leveraging various tactics such as SEO, PPC, social media marketing, email marketing, local listings, and content marketing, businesses can effectively reach their target audience, increase brand visibility, and drive sales. Understanding the local market and audience preferences is crucial to maximising the benefits of local digital marketing. Local campaigns can be further optimised and automated using tools like DeepReach, making it easier to manage and measure their effectiveness. In today’s digital age, implementing a strong local digital marketing strategy is not only a choice but a necessity for businesses looking to succeed in their local markets.
FAQs
What is Local Digital Marketing?
Local digital marketing is a type of digital advertising that targets customers or potential customers in a specific geographic area using various digital platforms such as social media, email, search engines, and mobile apps.
Why is local digital marketing important for small businesses?
Local digital marketing is important for small businesses because it allows them to reach their audience in a cost-effective way, increase brand visibility, build trust and credibility among local customers, and drive more in-store traffic and sales.
What are some common strategies used in local digital marketing?
Common strategies include search engine optimisation (SEO), pay-per-click advertising (PPC), social media marketing, email marketing, local listing management, and content marketing.
How does local SEO help local digital marketing?
Local SEO improves a business’s visibility in local search results by optimising website content and structure, ensuring accurate and up-to-date business listings, and using location-based keywords.
How can businesses use social media for local digital marketing?
Businesses can use social media to create engaging content, interact with local customers, run targeted ads based on location, and build a community around their brand in the local market.
What is the role of content marketing in local digital marketing?
Content marketing helps build trust and credibility among local customers by providing valuable and relevant information, which can lead to a growing online presence and attract more local customers.
What tools can help automate local digital marketing campaigns?
Tools like DeepReach and AdTech Local Ads can automate the development and optimisation of local campaigns, manage media budgets, and provide integrated reporting, making it easy to measure campaign performance.
How can businesses measure the success of their local digital marketing efforts?
Businesses can measure success through a variety of metrics, such as website traffic, conversion rates, local search rankings, social media engagement, and the effectiveness of local listings and ads. Integrated reporting tools can also provide comprehensive insight into campaign performance.